Swarmio Media (SWRM.CN), a company that strives to develop esports scenes around the world with Telco partners and offer soft infrastructure, announced a launch of a new solution: the Echo gamer communication solution. The product will be integrated into Ember’s existing subscription services and promoted to 100+ million captive telco users via the Ember Store. Keep in mind the company’s market cap is incredibly low, as Swarmio was valued at $4.4M on October 5.
Echo & PUBG Mobile
First, let’s get to know more about this new service and how it will be integrated. Echo will allow Ember users to earn points that can be exchanged for voice and data credits from participating telecom operators. The Ember digital hub aims to build global gaming communities. Ember will provide gamers access to competitive challenges and tournaments, exclusive gaming content, and more. Furthermore, it enables game publishers and developers to reach, engage and monetize 2 billion gamers worldwide, where credit card penetration is relatively low, and access to bank accounts is limited.
The Echo service is the latest monetization solution from the company. It will be deployed worldwide, reaching audiences in Africa, the Middle East, LATAM, and Asia via Swarmio’s telecom operator partners. With the solution bundle to Ember’s existing subscription services, it will be promoted via the Ember Store to 100M+ captive telco users.
“Echo is one of a host of exclusive new services and features Swarmio will add to the Ember platform to give gamers the best possible gaming experience.”
Vijai Karthigesu, CEO of Swarmio
This is not just it. Swarmio and Globe Telecom partnered with PUBG Mobile to promote the Globe Gamer Grounds platform in the Philippines. PUBG Mobile is one of the most popular mobile games in the Philippines, with over one million monthly active users. To make this happen, Swarmio partnered first with Globe Telecom, and the company rolled out in April 2022 Swarmio’s proprietary gaming and esports platform to its 85M customers under the brand name Globe Gamer Grounds. Revenues will be generated from subscriptions, and transactions inside the platform will be shared between Swarmio, Globe Telecom, and TM Wholesale.
In comparison, Tencent, the world’s highest-grossing multimedia company, launched PUBG Mobile in 2018. Since then, it has become one of the world’s most downloaded and most paid games, with approximately 30M daily active users globally and more than 700M downloads in 2022 so far. PUBG has also generated $2B in revenue in 2022, making it one of the highest-grossing games in the world. According to Ralph Aligada (head of games and esports of globe telecom), the news service featured will be very popular with Filipino gamers. Ralph looks forward to giving all their customers who game fun and rewarding way to join in and connect with more gamers in their communities.
“This is a very exciting time for Swarmio, as it marks the beginning of what we hope will be many strategic partnerships with game publishers, developers, and distributors.”
Timothy Thornton, Swarmio’s Director of Growth.
All these news follow the company’s target to bring many quality services to its users. In mid-September, Swarmio already announced another strategic partnership through an investment from Apelby. The investment from Apelby will support the launch of Swarmio’s proprietary gaming and esports platform in new markets, including Europe, Africa, and Latam. It will go from general working capital purposes to fund Ember. Apelby is a global ICT provider of a wide range of telecommunication services, including carrier-to-carrier voice and outsourcing services for retail customers, technology, and ICT solutions.
The gaming sector is growing massively
It is a massive step for Swarmio. The video gaming industry is booming and should continue stellar growth. The expansion is expected to make the global gaming industry worth $321 billion by 2026, according to PwC’s Global Entertainment and Media Outlook 2022-26. The most significant growth segment is accounted for social/casual gaming, which was worth $67.7B in 2017 and should reach $242.7B by 2026. The Covid pandemic boosted the sector, which saw a 26% growth between 2019 and 2021.
China and the US dominated the market in 2021 and accounted for about half of gaming and esports revenues. But other emerging countries should see faster growth, such as Turkey, which should have an annual growth of 24.1% between 2021 and 2026. Pakistan and India will also witness substantial growth, with an expansion of 21.9% and 18.3%, respectively.
Swarmio Media (SWRM.CN) rapidly confirms its potential. Recent partnerships augment the company’s legitimacy, and Swarmio managed to generate many revenue streams. Once the company starts earning revenues, it should attract more and more investors but at a higher stock price. This is why the current market cap is incredibly low and represents a solid opportunity to witness a significant upside to a strong return on investment.